Guoya makes a remarkable entry to the SailGP — a legendary land and sea meeting in the 2025 season grand finale

On November 30, the Abu Dhabi coast will be the scene of a legendary convergence. On the occasion of the SailGP season grand finale — often referred to as the “f1 of the seas” — La Guoya, an ultra-luxurious executive sedan from the Golden Sunflower brand Hongqi, will make its historic international debut as the official trophy car. In a setting of sparkling sails and azure waters, she will set off on the world stage.

It is not just a partnership, but an exceptional dialogue celebrating excellence, elegance and ambition. What sparks will arise from the encounter between the audacity of the seas and the refinement of an oriental luxury imbued with heritage?

A legendary meeting: resonance between two vertices

The SailGP, one of the most prestigious sailing competitions in the world, embodies the ultimate quest for speed and courage. Each catamaran in the running is a masterpiece of precision engineering, and each sailor, a speed virtuoso, taming winds and waves with mastery.

Golden Sunflower, an ultra-luxury sub-brand of Hongqi, occupies a place comparable to that of Maybach within Mercedes-Benz. More than a simple means of transport, it embodies an oriental aesthetic sublimated into a work of mobile art, distinguishing itself on the world stage of luxury.

When the King of the Seas crosses a legend of the Earth — when the speed artists confronting the waves meet the masters of oriental automotive design — it is not just a cross between two universes. It is a real resonance between two summits of excellence, united in a common quest for perfection.

Legacy and Elevation: From National Icon to Golden Sunflower

The story of Hongqi began in 1958, at a time marked by idealism. When the very first Hongqi vehicle comes out of the production line, it symbolizes much more than the birth of a brand: it embodies the industrial dream of a nation. From that moment, a legendary journey, shaped by craftsmanship, discreetly deployed throughout China.

A true emblem of the Chinese automobile, Hongqi has marked countless moments, consolidating its benchmark position in industry and durably part of the national collective memory.

As the story progresses, even legends must evolve. In 2023, the launch of Tournesol d’Or, Hongqi’s ultra-luxury sub-brand, marks the opening of a new chapter: an ambitious initiative to create the ultimate personal vehicle for a global elite.

Oriental elegance and luxury: the cultural heart of Sunflower d’Or

The cultural essence of the Tournesol d’Or brand has its roots in the rich soil of Eastern civilization and in the timeless spirit of Hongqi. Its fundamental values — exemplarity, reverence and inheritance — form the backbone of its identity. “Exemplarity” sets standards, “reverence” shapes experience, and “heritage” embodies the soul – thus defining an ultra-luxurious oriental, proud and confident brand on the world stage.

Exemplarity embodies the spiritual elevation of the brand. For Sunflower d’Or, the quest for perfection is a deeply rooted conviction. It is manifested as much by an intransigent commitment to the quality of the product as by a constant search for the perfect harmony between oriental aesthetics and contemporary technologies. At each journey, in every detail, Tournesol d’Or redefines the notion of ultra-luxury by systematically exceeding expectations.

Reverence is the brand’s promise of value. Sunflower d’Or inspires confidence thanks to safety standards worthy of the highest leaders, sets new standards of craftsmanship with impeccable quality, and offers a contemporary interpretation of oriental aesthetics through details made with exceptional know-how. By creating a refined and harmonious driving experience, the brand transforms each trip into an exceptional moment – thus establishing a new reference in the world of luxury of excellence.

Heritage is the cultural sap of Sunflower d’Or. Drawing on the multi-millennial richness of Chinese history and culture, the brand adopts an aesthetic language that is both timeless and majestic, capturing the modern spirit of oriental elegance. By integrating ancestral intangible artisanal techniques with contemporary industrial design, it sublimates eternal beauty in every detail – making each vehicle a cultural object, witness to an era and summit of automotive craftsmanship.

A revealed climax: Guoya, ready to be crowned

In this legendary meeting between terrestrial elegance and maritime passion, the ultra-luxurious executive sedan Guoya, signed Tournesol d’Or from Hongqi, is about to make its official debut on the Middle East market.

Designated as the official vehicle of the Champion’s Trophy, Guoya will be held majesty at the awards ceremony, paying a solemn tribute to the crowning of the new Sea Champion.

When the winner of the waves wields his trophy alongside this gem of land automotive engineering, it will not simply be the meeting of two worlds, but the embodiment of a strong principle: Excellence Without Borders.

At the same time, the long-awaited Golden Sunflower Night gala will bring together a global elite for an exclusive celebration — at the edge of the sparkling waters, at the top of the waves — in order to live the ultimate expression of luxury and oriental elegance, and to witness a dialogue legendary between land and sea.

For 67 years, Hongqi has gone through the trials of time. Today, she is moving with confidence towards the center of the international scene. Carried by the soul of oriental refinement, Tournesol d’Or now writes a new chapter in the legend of contemporary Chinese automotive excellence.